Hi, I’m Hanna.
I’m a Certified Financial Planner®, writer, and money psychology expert.
I help people and organizations understand the hidden psychology behind money decisions. For over a decade, I've worked as a financial journalist and advisor, and I've seen the same pattern repeatedly: traditional financial advice tells you what to do with money, but it never addresses why you do what you do. I help individuals change their relationship with money and help organizations design financial products and messaging that actually work with human psychology.
Work with me
For organizations
I help companies design financial products, wellness programs, and messaging that work with human psychology — not against it.
Who I work with: Financial technology companies | Corporate HR teams | Financial services firms | Universities | Nonprofits
As a CFP® with journalism and content strategy expertise, I bring a rare combination: I understand actual financial planning, how humans really make money decisions, and how to communicate complex concepts clearly.
Want to work together? Email me at hanna.horvath13@gmail.com
Your money decisions are shaped by three forces
🧠 INTERNAL FORCES
Your money scripts, cognitive biases, and emotional patterns running on autopilot — beliefs you inherited but never chose.
👥 SOCIAL FORCES
Status signaling, comparison culture, and algorithmic manipulation designed to make you feel inadequate and spend more.
⚙️ STRUCTURAL FORCES
Financial systems engineered to exploit your psychology — from predatory product design to economic policies that make wealth-building nearly impossible.
Join the Your Brain on Money community
My newsletter explores the psychology behind our financial decisions. Every week, you'll get:
✓ One psychological insight about why you make the money decisions you make
✓ Practical frameworks you can use immediately to change patterns
✓ System analysis revealing how financial institutions exploit your psychology
✓ Cultural commentary on money trends and what they mean for you
✓ Real stories that make you feel less alone in your money struggles
No budgeting shame. No "stop buying lattes" advice. No one-size-fits-all prescriptions.
Just honest psychology about money — and tools to actually change your behavior.